Today is a very exciting day for everyone at ABCA as we reveal our new website and also showcase our modernised brand to you all for the first time.
ABCA has grown and evolved at a rapid pace in recent years and we felt that our old website and brand image didn’t reflect and support this.
So, following the recent significant investment made into the business, and as we celebrate 35 years in the industry, the timing seemed right to commit to a web and brand refresh.
To help us with it, we appointed a renowned Web and Branding agency to oversee the project.
Early on in our consultations, they identified that the old ABCA logo wasn’t just stylistically dated. They believed that use of the word ‘SYSTEMS’ within the logo would make it difficult for a customer to establish the many different capabilities we have in fire and security protection.
We felt the previous logo design was also at odds with our desire to present ABCA as more progressive and enterprising to our customers, whilst strong and dependable, in order to embody ‘Surefire Business Protection’.
Our updated identity, which is now accompanied with the words ‘FIRE & SECURITY’, provides everyone with a more accurate representation of what ABCA offers, and also, hopefully, demonstrates strength and a certainty of support for the many businesses who rely on us.
Once the new branding had been agreed and signed off, attention then turned to the redevelopment of our website.
The mobile responsive site, offering an enhanced and expanded browsing experience, has been thoroughly fine-tuned and includes dedicated sections for each and every service now supplied by ABCA.
You will see that several informative and FREE downloadable guides, focusing on key aspects of fire and security, are interspersed into it. These guides have all been written by our specialist team, drawing upon the many years of experience they possess in the field, so they’re well worth a read.
It’s been a big undertaking, but an essential one, for both ourselves, and our customers, as it provides a more accurate embodiment of the future of ABCA and where the business is headed.
If you are interested in any of our products or services, just get in touch.
